EMCOR Group (UK) is pleased to announce the launch of the first television and print advertising campaign in its 100 year history, in a move designed to strengthen awareness of the brand and spearhead EMCOR’s drive forward in all of its key markets. EMCOR Group (UK) provides engineering services, facilities management and sustainable business solutions for a diverse range of private and public sector organisations.
Demonstrating EMCOR’s strength in the marketplace, particularly in education, custodial, pharmaceutical, healthcare, transportation and public sector, the print and broadcast advertising campaign is designed to increase EMCOR’s brand awareness and reinforce its position as one of the leading engineering and facilities management companies in the UK. The advertising campaign is also complemented by other elements such as a website re-design, PR, events and direct marketing, making it a fully integrated brand building campaign.
Featuring advertising on the UK business television channels of Bloomberg News and CNBC Europe, in addition to Time Magazine – believed to be firsts in the industry in the UK – the advertisements will reference EMCOR’s environmental services and capabilities. EMCOR Group (UK)’s campaign follows the formula for success established by its parent company, EMCOR Group, Inc., which enabled it to build brand awareness up to 95% among its target audience. EMCOR is now a global leader in mechanical and electrical construction, energy infrastructure, and facilities services and has been named the 2009 World’s Most Admired Company in the Engineering and Construction Industry by Fortune Magazine, and America’s Best Managed Company in the Construction Industry.
“We are strong operationally, and we have an enviable client list, as well as a long track record of successful projects; we also have a reputation for performance, and we are well known for our quality work and positive relationships across both our engineering and facilities management businesses - but as a brand we could be known more widely,” commented Mr. Keith Chanter, CEO, EMCOR Group (UK). “This brand building campaign is the largest we’ve ever undertaken in the UK and will help maintain the momentum we’ve created in both our marketing programme and our operational business strategy. It’s a message to the market that we have no intention of standing still, even during these tough times.”
Additional information can be found at www.EMCORUK.com.
|